Israeli Mattel chief Ynon Kreiz tapped to lead $110 billion Paramount-Warner Bros. me
Ynon Kreiz, the current CEO of Mattel, has been appointed as co-CEO of the newly merged Paramount and Warner Bros. Discovery entity. He will work alongside David Ellison to manage the $110 billion media conglomerate.
Why it matters
This leadership change marks a significant consolidation in the entertainment industry, bringing in an executive known for successful brand revitalization.
Ynon Kreiz, the Israeli-born executive who has led Mattel since 2018 and helped revive the popularity of Barbie, is set to take one of the most senior positions in Hollywood. Kreiz will become co-CEO of Paramount and Warner Bros. Discovery once the two entertainment giants complete their $110 billion merger, joining Paramount chief David Ellison at the helm of the combined company. The appointment was announced overnight by Ellison, minutes after a federal judge approved an agreement that cleared the final obstacle to completing the deal. Born in Ramat Gan, Kreiz is married to former Israeli Olympic sailor Anat Fabrikant. The couple have four children, all born in London. “They speak Hebrew among themselves,” Kreiz said in a previous interview with ynet’s Tzipi Shmilovitz. “We run a very Israeli household and come to Israel often.
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6 other newsrooms covered this event. We read each version separately.
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