Business Insider·1 min read·easy
David Ellison just picked Mattel's Ynon Kreiz as co-CEO of the merged Paramount-WBD
✦AI Summary
David Ellison has appointed Mattel CEO Ynon Kreiz as the co-CEO of the newly merged Paramount and Warner Bros. Discovery entity. This leadership move aims to leverage Kreiz's experience in transforming toy brands into entertainment powerhouses.
Why it matters
Signals a major strategic shift in the media landscape as two entertainment giants consolidate leadership.
Angela Weiss/AFP via Getty Images; Jamie McCarthy/Getty Images David Ellison will share the reins of the combined Paramount-Warner Bros.
businessentertainment
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