Instagram tests 90-minute horizontal videos for long-form content creators

Instagram on Monday began testing new features, including 90-minute horizontal videos to target long-form content creators like podcasters and comedians, with select creators in the US.The feature, called “Features”, will allow them to link short reel clips, typically around three minutes or less, to full-length videos, as per The Hollywood Reporter.“What you’re now going to be able to do is, you see a clip of a podcast that you love, you can just click and continue watching or watch the full video, and you’ll be able to dive in and see the whole thing because creators are going to be able to link these Reels to their overall feature,” vice-president of product at Instagram, Tessa Lyons, said.Instagram has already been testing Features with creators in Brazil and plans to expand the trial to tens of thousands of creators in the US.