Instagram Is Testing Out Long-Form Video, Including Podcasts
Instagram is launching a test for long-form horizontal videos up to 90 minutes, specifically targeting podcasters and long-form creators. This move is part of a broader strategy to compete with YouTube for consumer viewing time.
Why it matters
This shift signals a major change in social media content strategy, moving away from short-form dominance toward long-form entertainment.
Instagram is testing features aimed at capturing a bigger part of the entertainment landscape, including the ability to play longform videos like podcasts and more on the platform.
Starting Monday, Instagram will be launching a test of horizontal videos of up to 90 minutes with select creators in the U.S. The product, called Features, is aimed at podcasters, comedians and other longform creators, with the ability to refer viewers to the full video from the shortform reels on the platform, which are typically around three minutes or less.
Headlinne story · 4 newsrooms
Instagram Tests Long-Form Horizontal Video in Push to Rival YouTube
What every outlet reported, where they differ, and how each framed it →
Also covering this story
4 other newsrooms covered this event. We read each version separately.
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