Instagram Launches Apple TV App With Reels and More
Instagram has launched a dedicated app for Apple TV, allowing users to view Reels, longer-form videos, and live broadcasts on their televisions. This release follows the platform's expansion to other smart TV ecosystems like Google TV and Samsung.
Why it matters
The move signals Meta's strategy to transition Instagram from a mobile-first social feed to a living-room entertainment platform competing with traditional streaming services.
Instagram is now available on the Apple TV , bringing Reels, longer videos, and live shows via the platform to Apple's streaming device for the first time.
The Instagram app for Apple TV lets users watch content from their favorite creators, discover videos, and resume watching across devices. Instagram describes the app as a way to watch together with friends and family, extending its video experience to the television.
The app appears to have launched on October 23. Apple's TV-specific release metadata dates version 66.0 to that day, while an archived App Store listing from October 19 still showed compatibility with only the iPhone and iPad .
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