IMDA and TikTok launch Singapore microdrama programme
The Infocomm Media Development Authority (IMDA) and TikTok Singapore have launched a new programme to train media professionals in creating short-form vertical microdramas. The initiative aims to help local creators capitalize on the rapidly growing global market for bite-sized, smartphone-optimized video content.
Why it matters
As the global microdrama market reaches a projected $150 billion, this initiative positions Singaporean creators to compete in a high-growth digital entertainment sector.
From vertical live-action to AI animation, a new IMDA-TikTok programme aims to equip Singapore’s media professionals with the skills and tools to tap the fast-growing global microdrama market.
How do storytellers keep audiences hooked when stories unfold in episodes just minutes long?
That is the opportunity behind the new IMDA-TikTok Microdrama Programme, a joint initiative by Singapore’s Infocomm Media Development Authority (IMDA) and TikTok Singapore, announced on Thursday (Oct 1), to help local media professionals develop expertise in one of the industry’s fastest-growing formats.
The initiative is part of IMDA’s Digital Content and Capability Development programme, launched earlier this year.
Microdramas are essentially stories built for the smartphone era: bite-sized episodes, typically watched vertically, that use strong characters, emotional hooks and cliffhangers to keep viewers coming back for the next instalment.
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