IMDA-TikTok microdrama programme supports S'pore media firms
The Singaporean government and TikTok have launched a joint program to provide media firms with funding and training for producing AI-generated and vertical micro-dramas. This initiative aims to help local companies adapt to shifting audience consumption habits in the growing short-form video market.
Why it matters
It highlights the increasing integration of AI tools in creative industries and government efforts to support digital transformation in the media sector.
TikTok and its partners will equip programme participants with skills such as creating content optimised for vertical viewing on phones, writing strong prompts for AI tools, shot design and composition, and responsible use of technology.
Listen SINGAPORE – Media firms in Singapore can apply for funding and training to develop live action and AI-generated micro-dramas under a new government-backed programme to help firms cater to fast-changing audience consumption habits.
The IMDA -TikTok Microdrama Programme aims to equip participants with storytelling techniques and skills such as creating content optimised for vertical viewing on phones and writing strong prompts for artificial intelligence tools.
The goal is to help companies produce 50 to 100 episodes that can go up to three minutes long each.
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