I earn £120,000 a year making social media videos go viral
A 22-year-old professional 'clipper' earns a high income by editing long-form videos into short, viral social media clips. The role relies on understanding demographic trends to maximize views on platforms like TikTok and Instagram.
Why it matters
It illustrates the emergence of new, lucrative digital-native career paths within the creator economy.
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Eknoor Singh says he only needs his mobile phone and a decent internet connection to earn more than £120,000 a year.
The 22-year-old Londoner is a professional "clipper". He is paid by clients to make short, vertical videos for social media, in the hope of them going viral.
"The more views a clip gets, the more money I make," he says.
The way it typically works is that the client - who could be anyone from a clothing brand to a record label, movie studio, podcaster or influencer - has a longer video that the clipper watches first.
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