I earn £120,000 a year making social media videos go viral
Young social media professionals known as 'clippers' are earning significant incomes by editing and posting short, viral clips from longer content. These creators leverage their understanding of youth demographics to maximize views and generate revenue through platform monetization.
Why it matters
It illustrates the evolving nature of the digital creator economy and how new, niche roles are emerging within social media marketing.
Image source, Eknoor Singh/Getty Images Image caption, Eknoor Singh's successful social media video clips include one of popstar Dua Lipa
Eknoor Singh says he only needs his mobile phone and a decent internet connection to earn more than £120,000 a year.
The 22-year-old Londoner is a professional "clipper". He is paid by clients to make short, vertical videos for social media, in the hope of them going viral.
"The more views a clip gets, the more money I make," he says.
The way it typically works is that the client - who could be anyone from a clothing brand to a record label, movie studio, podcaster or influencer - has a longer video that the clipper watches first.
He or she then makes 30 to 60-second clips of what they consider to be the best bit or bits, and uploads them to Instagram, YouTube, TikTok or other platforms.
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