The Hindu·2 min read·medium

Herbalife India Joins Hands with Indian Olympic Association as Official Nutrition Partner for the Indian Contingent at Asian Games 2026

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Herbalife India Joins Hands with Indian Olympic Association as Official Nutrition Partner for the Indian Contingent at Asian Games 2026
✦AI Summary

Herbalife India has partnered with the Indian Olympic Association to serve as the official nutrition partner for the Indian contingent at the 2026 Asian Games in Japan. The collaboration aims to provide science-backed nutritional support to athletes while promoting healthier lifestyles across the nation.

Why it matters

This partnership highlights the growing integration of corporate sports nutrition brands into national athletic programs to enhance performance and recovery.

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BENGALURU, India , Sept. 28, 2026 /PRNewswire/ -- Herbalife India, a premier health and wellness company, community and platform has announced its partnership with the Indian Olympic Association (IOA) as the Official Nutrition Partner for the Indian contingent at the 20th Asian Games, Aichi-Nagoya 2026, being held in Japan from 19 September to 4 October 2026.

The partnership reflects a shared commitment to strengthening the support ecosystem for Indian athletes, with nutrition playing an increasingly important role in preparation, recovery and performance.

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