Quartz·1 min read·easy

Google is raising the price of its Pixel 10a phone by $100 to $599

Cris Tolomia
✦AI Summary

Google has increased the price of its Pixel 10a smartphone by $100, bringing the starting price to $599. The company attributes the hike to rising memory chip costs affecting the entire smartphone industry.

Why it matters

Rising component costs are forcing manufacturers to pass expenses to consumers, potentially cooling demand for budget-friendly devices.

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The 7-month-old budget phone now starts at $599, up from $499,…

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