Disney and Adobe are building generative AI tools together
Disney and Adobe have announced a multi-year partnership to develop proprietary, artist-led generative AI models for Disney's production pipeline. The collaboration aims to create commercially safe tools for Disney's various divisions while the company simultaneously navigates internal cost-cutting measures.
Why it matters
The partnership signals a major shift in how large media conglomerates are integrating AI into creative workflows to maintain brand consistency and production efficiency.
The Walt Disney Company has teamed up with Adobe to develop proprietary “artist-led” generative AI models to support Disney’s production pipeline. The multi-year partnership was announced today at Adobe’s MAX conference, and will see Adobe providing Disney with early access to its latest technologies for everything from Disney’s theme parks and cruise line to ESPN content. Disney and Adobe will also collaborate “to explore emerging technologies, including responsibly developed AI, according to Adobe’s press release:
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