Quartz·1 min read·medium
Disney and Adobe are building custom generative AI models for parks and ESPN
✦AI Summary
Disney and Adobe have entered a multi-year partnership to develop custom generative AI models tailored for Disney's parks and ESPN. As part of the deal, Disney will receive early access to Adobe's Firefly, Premiere, and Photoshop tools.
Why it matters
This collaboration demonstrates how major media and entertainment companies are integrating generative AI into their workflows to streamline content production and creative operations.
Adobe will give Disney early access to Firefly,…
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