Citroen revives the 2CV for an electric age
Citroen has unveiled a concept car inspired by its iconic 2CV model to boost its electric vehicle lineup. The company plans to bring a production version to market by 2028, leveraging retro design cues to compete with Chinese manufacturers.
Why it matters
Heritage-based branding is becoming a key strategy for European automakers struggling to compete with lower-cost electric vehicle imports.
Share Save Add as preferred on Google Theo Leggett International Business Correspondent Stellantis French carmaker Citroen has brought back its 2CV brand in a bid to boost sales of electric cars in a difficult market.
The new model, unveiled at the Paris Motor Show, is a small city runabout with retro styling which harks back to one of the company's most famous designs.
As a "concept car" intended to show Citroen's direction of travel, it is not yet ready to go on sale but the plan is to have a version in showrooms by 2028.
As they face mounting competition from Chinese manufacturers, Citroen and other European brands are exploiting their heritage as a means of selling modern motors.
Citroen chief executive Xavier Chardon described the new car as "a modern, ingenious and refreshing response to the mobility challenges of tomorrow".
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