Citroen revives the 2CV for an electric age
Citroen has unveiled a concept car inspired by the classic 2CV to compete in the growing electric vehicle market. The company aims to leverage its heritage to appeal to consumers as it faces stiff competition from Chinese manufacturers.
Why it matters
European automakers are increasingly turning to retro-branding and heritage to differentiate their electric vehicle offerings in a crowded, price-sensitive market.
Image source, Stellantis By Theo Leggett International Business Correspondent Published 44 minutes ago French carmaker Citroen has brought back its 2CV brand in a bid to boost sales of electric cars in a difficult market.
The new model, unveiled at the Paris Motor Show, is a small city runabout with retro styling which harks back to one of the company's most famous designs.
As a "concept car" intended to show Citroen's direction of travel, it is not yet ready to go on sale but the plan is to have a version in showrooms by 2028.
As they face mounting competition from Chinese manufacturers, Citroen and other European brands are exploiting their heritage as a means of selling modern motors.
Citroen chief executive Xavier Chardon described the new car as "a modern, ingenious and refreshing response to the mobility challenges of tomorrow".
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