Financial Times·1 min read·easy
Candy Crush Saga Kicks Off Game On Season, Bringing XBOX's 25th Anniversary to Millions of Candy Crush Fans
✦AI Summary
Candy Crush Saga is launching a four-week 'Game On' season to celebrate the 25th anniversary of the Xbox brand. The event features re-recorded game themes and collectible pins for players.
Why it matters
This collaboration highlights the growing trend of cross-platform brand integration between mobile gaming giants and console ecosystems.
Candy Crush gives iconic XBOX game worlds a playful new twist in Game On Season The four-week celebration marks 25 years of…
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