Candy Crush Saga Gives Halo, Fallout, Forza and More a Sweet Makeover for XBOX’s 25th
To celebrate Xbox's 25th anniversary, the mobile game 'Candy Crush Saga' has launched a special 'Game On!' season. The event features collectible pins and character costumes inspired by iconic Xbox franchises like Halo, Fallout, and Forza.
Why it matters
This collaboration demonstrates the power of cross-platform brand integration in the gaming industry to drive engagement across different demographics.
XBOX’s 25th anniversary has arrived in Candy Crush Saga . Out now, the Game On! Season brings together Halo, Fallout, Sea of Thieves, Forza, DOOM, Banjo-Kazooie, Crash Bandicoot and Spyro for four weeks of collectible pins and some very familiar music with a distinctly Candy Crush sound.
For anyone who’s spent years with these games, there’s plenty to recognize. But putting them in the Candy Kingdom meant working out which details to keep, which to play with.
At the center of the season is an XBOX 25 pin collection. Players earn pins as they progress through Candy Crush Saga levels, collecting characters and moments from across all eight franchises. Look out for Master Chief’s helmet, DOOM’s Cacodemon and Crash Bandicoot’s Dr. Neo Cortex, alongside Candy Crush characters getting into costume.
Also covering this story
One other newsroom covered this event. We read that version too.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in