Aura’s next color E Ink photo frame is smaller, cheaper, sharper, and more colorful

Aura just launched a smaller version of its color E Ink frame with a handful of improvements and a more affordable price. The new Aura Ink frame features a 10-inch E Ink panel that can display more colors at a higher pixel density. It’s also differentiated from the original 13-inch model with a black frame and matching mat board that helps photos stand out.

The Aura Ink 10 is now available in the US for $349, $150 cheaper than the 13-inch version, which still costs $499. The original Ink’s price made it a tough sell over Aura’s other frames that are available with an LCD screen as large as 15 inches for $299. The new 10-inch option makes color E Ink more accessible, and it carries forward one of the Ink’s biggest advantages: a rechargeable battery so the frame can hang on a wall without a dangling power cord.