Aura’s newest e-ink photo frame is even better and more affordable than its last

Aura has released a new 10-inch e-ink photo frame that is more affordable than its predecessor. The device uses an updated E Ink Spectra 6 display with an expanded color palette to improve image resolution and skin tone rendering.
Why it matters
This highlights advancements in e-ink display technology for consumer electronics, moving beyond simple black-and-white text to more nuanced color reproduction.
If you’re into interior design, decorating, or just love displaying your family photos, Aura ‘s latest product line will feel magical. Aura’s cordless Ink photo frames have the versatility of a digital photo frame, but their e-ink displays don’t even look digital, blending seamlessly into the rest of your framed photos.
A follow-up to its 13-inch, $499 Ink frame , Aura is unveiling a new product that’s a little less pricey: a 10-inch Ink frame that is now on sale for $349.
“Ten years ago when we were first starting Aura, we were interested in making an e-ink picture frame. We just wanted a frame that looked like a printed photo and magically changed, but the tech was not there at that point,” Aura co-founder and CTO Eric Jensen told TechCrunch. “So it’s great to be able to see it moving forward.”
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