TechCrunch·3 min read·medium

Aura’s newest e-ink photo frame is even better and more affordable than its last

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Amanda Silberling
Aura’s newest e-ink photo frame is even better and more affordable than its last
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Aura has released a new 10-inch e-ink photo frame that is more affordable than its predecessor. The device uses an updated E Ink Spectra 6 display with an expanded color palette to improve image resolution and skin tone rendering.

Why it matters

This highlights advancements in e-ink display technology for consumer electronics, moving beyond simple black-and-white text to more nuanced color reproduction.

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If you’re into interior design, decorating, or just love displaying your family photos, Aura ‘s latest product line will feel magical. Aura’s cordless Ink photo frames have the versatility of a digital photo frame, but their e-ink displays don’t even look digital, blending seamlessly into the rest of your framed photos.

A follow-up to its 13-inch, $499 Ink frame , Aura is unveiling a new product that’s a little less pricey: a 10-inch Ink frame that is now on sale for $349.

“Ten years ago when we were first starting Aura, we were interested in making an e-ink picture frame. We just wanted a frame that looked like a printed photo and magically changed, but the tech was not there at that point,” Aura co-founder and CTO Eric Jensen told TechCrunch. “So it’s great to be able to see it moving forward.”

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