Ajay Devgn moves Bombay High Court against Maharashtra FDA notice over Vimal Elaichi ad
Actor Ajay Devgn has petitioned the Bombay High Court to challenge a show-cause notice from the Maharashtra FDA regarding his advertisements for 'Vimal Elaichi'. The FDA alleges the ads are a surrogate for a banned pan masala product, while Devgn argues the notice is unconstitutional and improperly targeted at him.
Why it matters
This case addresses the legal boundaries of surrogate advertising and the liability of brand ambassadors in India's regulatory environment.
Bollywood actor Ajay Devgn has approached the Bombay High Court challenging a show-cause notice issued by the Maharashtra Food and Drugs Administration (FDA) over his appearance in advertisements for ‘Vimal Elaichi' [Ajay Devgan v. State of Maharashtra & Ors.]..The petition is likely to be heard by a division bench of Chief Justice Mahesh C Tripathi and Justice Advait Sethna on November 4..The dispute stems from regulatory notices issued by the Maharashtra FDA alleging that advertisements for ‘Vimal Elaichi’ amount to the surrogate promotion of ‘Vimal Pan Masala’, a chewable product banned within Maharashtra.
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