Ajay Devgn moves Bombay HC over FDA’s pan masala ad notice
Actor Ajay Devgn has petitioned the Bombay High Court regarding a show-cause notice issued by the FDA concerning his advertisements for Vimal Elaichi. The FDA is investigating the promotion of surrogate products for prohibited smokeless tobacco brands.
Why it matters
The case highlights the ongoing legal and public health battle in India against the promotion of tobacco products through surrogate advertising.
MUMBAI: State FDA commissioner Tukaram Mundhe on Friday said that actor Ajay Devgn has approached Bombay High Court months after he was served a show-cause notice over his role in promotional advertisements for surrogate pan masala ads for the Vimal Elaichi brand.His statement comes months after FDA’s notice, which was also issued to actors Shah Rukh Khan and Tiger Shroff for featuring in the brand advertisements. When the notices were served, the brands as well as the actors were asked to get the ads removed from all media platforms and provide explanations.There have not been any public statements by the actors regarding the show-cause notices.Speaking to the press, Mundhe said, “Hearings have been completed by the assistant commissioner.
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