Business Insider2 hours ago·3 min read·medium

Ad pros say Meta should ignore the haters and go all in on its cuddly Muse mascot

✦AI Summary

Marketing experts suggest that Meta should embrace its 'Jolly' AI mascot for its Muse product, despite negative public reception. Data indicates that the current ad campaign for Muse has underperformed, and branding professionals argue a more consistent mascot could build consumer trust.

Why it matters

This highlights the challenges tech companies face in humanizing AI products and the disconnect between public perception and marketing strategy.

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Stand down, Zuck: Time for Jolly to take center stage. Bloomberg/Getty Images A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter . Could Meta's Muse get even more Jolly? By now, you've probably seen plenty of cynical hot takes about Meta's choice to represent its new AI agent with Jolly, the cuddly mascot. " Surveillance Tamagotchi ." " Don't believe his lies ." " It's sinister that Meta's Muse AI mascot is so cute ." Marketing and branding pros have a different take: Meta should lean even harder into its Jolly side. "That mascot will become so familiar over time that it will become almost like the Coke bottle," said Gary Stibel, CEO of the New England Consulting Group. "It will become their bridge to safety, reliability, and efficiency." Jolly didn't feature in Meta's launch TV ad for Muse.

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