Toyota Revives Scion Brand to Build Tiny Kei Trucks in Indiana

Toyota announced the official revival of its discontinued Scion brand on Tuesday, revealing plans to assemble a tiny utility truck called the KEI-01 at its manufacturing plant in Indiana during the second half of 2027.

The compact vehicle will feature a 660cc three-cylinder engine paired with a continuously variable transmission, a right-hand drive steering wheel, and a top speed capped at 25 miles per hour to meet federal low-speed vehicle rules.

The project arrives as American car buyers face rising transaction prices for new vehicles, with pickup trucks reaching an average of $67,912 in October and low-cost model options quickly disappearing from dealership lots.

More than 30,000 used kei trucks have been imported into the United States since 2020, according to industry figures, creating a devoted market of enthusiasts who previously relied on vehicles at least 25 years old.

Toyota plans to invest $34 million into the Princeton, Indiana facility to support local assembly and add approximately 50 jobs for the pilot program.

The KEI-01 is about 11 feet long and under 5 feet wide, equipped with an on-demand four-wheel-drive system and a cargo bed that holds up to 600 pounds.

Unlike standard imported models, the new version will include a fully sealed cabin featuring standard heating and air conditioning alongside updated safety seatbelts.

Initially, the vehicle will be reserved strictly for commercial fleets rather than individual retail buyers.

Toyota has not disclosed pricing figures for the American market.

Japanese imports typically sell for between $6,000 and $12,000.

President Donald Trump expressed strong support for small vehicles following a trip to Asia, writing on social media about the initiative.

"I have just approved TINY CARS to be built in America," said Mr. Trump.

Depending on performance and owner feedback during the initial pilot program, availability of the KEI-01 may eventually be expanded to the public.