Zuckerberg takes a swing at Vision Pro with $1,299 glasses

Zuckerberg takes a swing at Vision Pro with $1,299 glasses Tobi Opeyemi Amure Sat, September 26, 2026 at 10:07 AM EDT 6 min read META -3.33% Trade META on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.

The best technology disappears. You stop noticing it, and then you start relying on it.

For a decade, virtual reality asked you to strap a bulky headset to your face and accept the trade-off. That trade-off kept most shoppers out of the category, even as phones and earbuds became things people carried everywhere.