Zoo advertises tickets for 'child predator tour'
Chester Zoo accidentally advertised a 'child predator tour' due to a system naming error, causing confusion and mockery among visitors. The zoo quickly corrected the name, clarifying that the tour was intended to showcase large animals like lions and tigers.
Why it matters
This incident serves as a cautionary tale regarding the importance of automated system naming conventions and the potential for PR blunders in digital marketing.
Image source, Chester Zoo Image caption, Sumatran tigers were advertised as being one of the attractions on the tour
A zoo has blamed a computer error after it advertised a "child predator tour" online to see its tigers and lions.
Bosses at Chester Zoo quickly changed the 90-minute bus tour's name after it was branded "sinister" by visitors.
A zoo spokeswoman said the error was "due to our default naming convention in our system", but it was "quickly changed".
The name blunder earlier this week was part of the Cheshire zoo's ticket promotion to allow visitors to go on a tour showcasing its Sumatran tigers, lions, rhinos and Komodo dragons.
The mistake was mocked by the zoo's customers and visitors online.
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