Zimbabwean tech startup launches digital loadboard for southern African road freight logistics
Zimbabwean startup AfroFleet has launched a digital loadboard platform to modernize the road freight logistics sector in southern Africa. The platform replaces manual processes like phone calls and spreadsheets with a verified digital marketplace for cargo and transport operators.
Why it matters
Digital transformation in the logistics sector can significantly reduce inefficiencies and improve transparency in cross-border trade across southern Africa.
HARARE, July 13 (NewsDay Live) -Zimbabwean technological startup AfroFleet recently launched a digital marketplace aimed at transforming the highly fragmented road freight sector across southern Africa.
By transitioning logistics away from traditional phone calls, brokers and messy spreadsheets, the platform creates a centralised, verified online ecosystem for the region's shipping needs.
The platform operates as a comprehensive digital loadboard connecting businesses requiring freight services directly with transport operators.
Load owners can post cargo details, including weight, trailer type and payment terms, in minutes, while transporters browse these public listings using advanced radius filters, a table view, or a geographic map view powered by Google Places.
Once carriers are verified, they can instantly bid the listed rate or counter-offer with their own pricing and subsequently assign specific trucks, trailers and drivers to the shipment in a single click.
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