Zero-tolerance on drugs: Mysuru City Police launch twin campaigns
Mysuru City Police have launched two new anti-drug campaigns, 'RISE' and 'BEDA BRO', as part of a broader zero-tolerance strategy to make Karnataka drug-free by 2028. The initiative focuses on strict enforcement, public awareness, and rehabilitation, following a significant increase in drug-related seizures and arrests in the region.
Why it matters
This reflects an intensified state-wide crackdown on narcotics in India, highlighting the growing challenge of synthetic drug trafficking and the government's shift toward aggressive preventive measures.
In a major offensive against the narcotics menace, Mysuru City Police on Saturday launched twin anti-drug campaigns — Operation ‘RISE’ and ‘BEDA BRO’ — even as authorities revealed the seizure of 1,016 kg of synthetic drug raw material worth ₹19.46 crore this year under a zero-tolerance strategy aimed at making Karnataka drug-free by 2028.
The initiative combines stringent enforcement with awareness programmes, random drug testing in educational institutions and greater public participation to curb both drug trafficking and drug abuse.
Police Commissioner Seema Latkar, Superintendent of Police Mallikarjuna Baladandi, Deputy Commissioners of Police Priyamvada and Sundar Raj, along with other senior officers, launched the campaign by distributing pamphlets among the public and youth. They later addressed a press conference outlining the anti-drug strategy in the city and district.
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