Zellers plays with toys, food as retailer's relaunch reaches Ontario

The retailer Zellers is expanding its relaunch into Ontario with new locations in Toronto and Windsor. The company is also strategically adding toys and snacks to its inventory based on positive customer feedback.
Why it matters
The expansion of a legacy retail brand provides insight into current consumer trends and the competitive landscape of the Canadian retail market.
TORONTO — The new owners of Zellers will soon expand the relaunched brand to Ontario but are first making a few tweaks.
The article provides a balanced business update on retail strategy and market expansion.
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