Zeeba Revamps Packaging and Announces Chef Vikas Khanna as Its Global Brand Ambassador
Zeeba Basmati Rice has appointed celebrity chef Vikas Khanna as its global brand ambassador to support its nationwide expansion in India. The brand is revamping its packaging and marketing to position itself as a premium, export-quality choice for Indian households.
Why it matters
This move highlights the growing trend of premiumization in the Indian food market and the strategic use of celebrity endorsements to capture domestic market share.
New Delhi, Delhi, India --- Business Wire India
Zeeba, the flagship consumer brand from Supple Tek Industries Pvt. Ltd., one of the world’s largest exporters of premium Basmati rice, has announced celebrity Michelin-starred chef, author, humanitarian and global culinary icon and Time100 2026 recipient Chef Vikas Khanna as its Global brand Ambassador. The world’s most influential Indian chef celebrates the most beautiful basmati as he joins hands with Zeeba Basmati Rice.
The announcement marks a significant milestone in Zeeba’s India growth journey as the brand prepares for a nationwide expansion. Having built an unparalleled reputation across 93+ countries worldwide, Zeeba is now bringing its globally celebrated quality standards to Indian households.
The campaign, built around the powerful proposition “Aisa Basmati Nahi Dekha”, seeks to redefine consumer expectations from Basmati rice by delivering export-quality excellence, exceptional consistency and a superior culinary experience to Indian kitchens.
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