Zee Dunia's Popular Show Marafiki Milele Pushes Channel into Kenya's Top 10 Most
The Swahili entertainment channel Zee Dunia has entered Kenya's top 10 most-watched TV stations, driven by the popularity of drama series like Marafiki Milele. Data shows a significant increase in viewership and daily watch time, particularly among younger demographics.
Why it matters
This trend highlights a resurgence in traditional television viewership among Gen Z and millennials in Kenya, challenging the narrative of total social media dominance.
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The report relies on audience tracking data and provides a neutral overview of media consumption trends.
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