Zara Tanzania adventures invests in tourism police as govt seeks to protect key economic pillar
Zara Tanzania Adventures is funding a customer care and tourism awareness program for police officers in Tanzania. The initiative aims to improve visitor safety and interactions to support the country's growing tourism economy.
Why it matters
By professionalizing the interaction between law enforcement and tourists, the company hopes to protect a vital economic sector that contributes significantly to the national GDP.
KILIMANJARO: AS Tanzania’s tourism industry expands into one of the country’s most important sources of foreign exchange and employment, leading tour operator Zara Tanzania Adventures is investing in an often-overlooked asset: the people responsible for ensuring visitors feel safe.
The Kilimanjaro-based company has launched a customer care and tourism awareness programme for 31 Tourism and Diplomatic Police officers drawn from Tanzania Mainland and Zanzibar, arguing that security in modern tourism extends beyond crime prevention to the quality of interactions visitors have with frontline public officials.
The two-day programme, fully funded by Zara Tanzania Adventures under its Corporate Social Investment (CSI) initiative, combines customer service, tourism economics, cross-cultural communication, hospitality standards and international diplomacy with policing responsibilities.
The investment comes as Tanzania positions tourism as a central pillar of economic growth.
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