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Business Insider·3 min read·easy

Zara Larsson said she agrees her tickets are 'very expensive' and she wants to have a say in pricing

Zara Larsson said she agrees her tickets are 'very expensive' and she wants to have a say in pricing
AI Summary

Pop star Zara Larsson has publicly agreed with fan criticism regarding the high cost of tickets for her upcoming Bangkok concert. She expressed a desire to have more control over pricing in the future to ensure her shows remain accessible to a wider audience.

Why it matters

This highlights the growing tension between artists and the live music industry's dynamic pricing models, which have faced increased scrutiny following recent high-profile tours.

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Zara Larsson addressed criticisms of her tour ticket pricing in a TikTok. Elisa Schu/picture alliance via Getty Images Zara Larsson said she agrees with fans that her Bangkok show tickets are too expensive. She said concerts shouldn't be something fans have to save up for months. The Swedish singer said she wants to be more involved in pricing decisions for her future tours. Zara Larsson knows what it costs her fans to attend her concerts. The Swedish pop star said in a Tuesday TikTok that she had gotten feedback from fans saying that her tickets for the Bangkok leg of her "Midnight Sun Tour" were too expensive, and she said she agreed with them. "And even though they're in line with the market for international shows in Bangkok, it doesn't make them less expensive," she said.

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