ZAMBIA: ZCCB Communications Calls for Responsible Broadcasting of Medical and Spiritual Claims
The Zambia Conference of Catholic Bishops is urging broadcasters to exercise greater responsibility regarding advertisements for unapproved medical products and spiritual claims. They emphasize the need for ethical standards to protect vulnerable populations from false promises and financial exploitation.
Why it matters
This highlights the intersection of media ethics, public health regulation, and the protection of vulnerable citizens from predatory commercial practices.
Zambia Conference of Catholic Bishops (ZCCB) Communications Department has called for greater responsibility among broadcasters in the airing of advertisements and programs involving unapproved medical products and spiritual claims.
Speaking at the Zambia Medicines Regulatory Authority (ZAMRA) and Independent Broadcasting Authority (IBA) Stakeholder Engagement Meeting on the Airing of Advertisements of Unapproved Medical Products and Spiritual Claims on Radio and Television, ZCCB Communications Officer, Ms. Sandra Kunda, said in her presentation that media content should be truthful, ethical, and respectful of human dignity.
Ms. Kunda expressed concern over content that promotes unapproved medical products, creates false hope among vulnerable people, or presents spiritual claims as guaranteed solutions to health, financial, relationship, or personal challenges.
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