Yubi launches Pye, a multi-lender platform for retail borrowers, at Global Fintech Fest 2026
Yubi Group has introduced 'Pye,' a multi-lender platform designed to connect retail borrowers with a network of lending partners. The platform aims to streamline the loan application process by matching borrower profiles with the most suitable lenders.
Why it matters
This platform addresses the fragmented retail credit market in India, potentially increasing credit penetration and efficiency for consumers.
MUMBAI, India , Sept. 9, 2026 /PRNewswire/ -- Yubi Group today launched Pye, a new lending platform built for retail borrowers, at the Global Fintech Fest (GFF) 2026 at the Jio World Convention Centre, Mumbai. The launch was marked by Mr. Ajay Kumar Choudhary, non-executive chairman of the National Payments Corporation of India (NPCI) and an independent director on Yubi Group's board, who previously served as executive director at the Reserve Bank of India.
Pye is built for the moments that call for credit in everyday life: a wedding, a home, an education, a medical need, a new business idea. Instead of routing a borrower's application to a single lender, Pye connects it to a network of lending partners at once, matching each borrower's profile to the partner best suited to their need, loan type, and timeline.
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