TechCrunch·3 min read·medium
YouTube will now count a view as soon as a video starts playing
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Aisha Malik
✦AI Summary
YouTube is changing its view counting metric to register a view as soon as a video begins playing, moving away from the previous 30-second threshold. This update aims to align with industry standards set by platforms like TikTok and Instagram.
YouTube announced on Monday that it’s changing how views are counted on its platform, with a view now counting as soon as a video starts playing or someone enters a live broadcast. Although the Google-owned platform never disclosed how it previously counted views, it was generally understood that a view was counted after a user watched at least 30 seconds of a video.
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