YouTube will let you build your own algorithm with AI

YouTube says it’s going to let you build your own algorithm — well, kind of. The company on Wednesday announced a new feature called custom feeds that allows you to describe, in your own words, the kinds of videos you’d like YouTube to recommend to you.

To create one, you type a description of what you want the feed to be about into a prompt box on YouTube, whether that’s a feed dedicated to a particular interest or one that serves some other purpose. For instance, YouTube suggests you could build a feed of video podcasts to watch during your 30-minute train commute, or you could request videos for a particular mood, like “relaxing commentary videos to unwind with.”