YouTube Premium will include Peacock starting next year
YouTube Premium subscribers will gain access to Peacock's ad-supported streaming service starting in 2027 as part of a new multi-year bundle deal. This partnership aims to boost Peacock's growth while providing added value to YouTube's 125 million subscribers.
Why it matters
The deal reflects the ongoing consolidation in the streaming industry as platforms seek to bundle services to reduce churn and increase subscriber retention.
YouTube’s ad-free Premium subscription is getting another perk: access to Peacock. In an announcement on Monday, NBCUniversal says the multi-year agreement will allow Premium subscribers to stream Peacock’s ad-supported shows, movies, and live sports directly through the YouTube app in 2027.
YouTube will bundle Peacock in its standard subscription, which increased to $15.99 / month in April, YouTube spokesperson Jessica Gibby confirmed to The Verge. That makes it cheaper than subscribing to both services individually, as Peacock currently starts at $10.99 / month for its ad-supported plan.
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