YouTube now lets creators tag Amazon products and earn commissions from purchases
YouTube has launched a new feature allowing eligible U.S. creators to tag Amazon products directly in their videos to earn affiliate commissions. This integration simplifies the shopping experience by removing the need for external links and providing creators with a curated catalog of trending items.
Why it matters
This partnership strengthens the creator economy by providing a more seamless revenue stream while deepening Amazon's integration into social media platforms.
YouTube announced on Thursday that eligible creators in the U.S. can now tag Amazon products in their content and receive a cut of sales. Creators can link Amazon products in their shorts, long-form videos, and livestreams.
The update turns product recommendations into a more direct revenue stream for creators, and for Amazon, the move puts its massive online marketplace inside one of the most popular video platforms.
Although YouTube already runs a Shopping affiliate program with participating retailers, the addition of Amazon’s vast catalog essentially allows creators to recommend a variety of products through a native integration. By bringing Amazon into the Shopping Affiliate Program, creators no longer need to paste Associates links in the video’s description, then hope viewers copy the link when they make a purchase.
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