YouTube is making it harder for creators to start earning money
YouTube is doubling the entry requirements for its Partner Program, making it significantly harder for new creators to monetize their content. The changes affect both long-form video creators and those focusing on YouTube Shorts.
Why it matters
These changes impact the creator economy by raising the barrier to entry for individuals seeking to earn a living through digital content creation.
YouTube CEO Neal Mohan and celebrity YouTuber MrBeast. Noam Galai/Getty Images for YouTube YouTube is changing the requirements for creators to be accepted into its primary monetization program. YouTube's Partner Program, which pays creators a cut of ad revenue, has propelled careers. Starting in February, it's going to be harder to qualify. Do you dream of making money as a content creator? Well, it's about to get harder to qualify for YouTube's program that pays creators . YouTube announced on Monday that it's raising the entry requirements for the main tier of its YouTube Partner Program (YPP), the video platform's advertising revenue-sharing program. "The biggest changes are on what it takes to earn from ads rev-share," Amjad Hanif, YouTube's VP of creator product, said in a video about the changes. The updates will particularly affect Shorts creators , who publish short-form content to YouTube.
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