Business Insider·7 min read

YouTube is jumping into micro dramas and helping them move from phones to TV screens

YouTube is jumping into micro dramas and helping them move from phones to TV screens
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YouTube's new Shorts series feature will help micro dramas package their shows. Noam Galai/Getty Images for Made on YouTube 2026 YouTube is leaning into the fast-growing micro-drama format. It's introducing Shorts series, a feature for creators to promote episodic shows, including micro dramas. The platform said micro-drama watch time grew 50% year over year and soared 90% on TVs. YouTube is getting in on the micro-drama craze, and helping to bring the fast-growing format to TV screens. On Wednesday, it's releasing a new feature that allows creators to bundle their short videos in a series of episodes or seasons, designed to be viewed sequentially. The tool is available to any Shorts creator, but is particularly helpful for micro-drama studios that make soap-opera-style shows aired in snippets of 1 to 3 minutes.

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