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Variety·2 min read·medium

YouTube India Positions Connected TV as New Prime-Time Screen at APOS

YouTube India Positions Connected TV as New Prime-Time Screen at APOS
✦AI Summary

YouTube India is shifting its strategy to prioritize Connected TV as a primary viewing screen, reaching 75 million adults. The platform is introducing new operational levers for media partners to modernize formats and diversify revenue.

Why it matters

This reflects a broader global trend of streaming platforms moving from mobile-first to living-room-first strategies to capture traditional television advertising budgets.

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YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

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