Your screentime on Instagram is growing, thanks to Meta's AI push
Meta CEO Mark Zuckerberg reported that time spent on Instagram has grown due to AI-driven feed and Reels recommendations. The company is increasingly using large language models to personalize content for users.
Why it matters
The integration of AI into social media algorithms directly impacts user behavior and raises ongoing questions about data privacy and content curation.
CEO Mark Zuckerberg said that global time spent on Instagram grew by double digits year over year this quarter. Beata Zawrzel/NurPhoto via Getty Images Meta said that time spent on Instagram grew by double digits year over year this quarter. Zuckerberg said that Instagram recommendations are "becoming more personalized" because of AI. Zuckerberg called feeding public content to AI "a key building block" toward personalization. If you can't seem to get off your Instagram scroll, it is not an accident. During Meta's second-quarter earnings call on Wednesday, CEO Mark Zuckerberg said that global time spent on Instagram grew by double digits year over year this quarter, "largely driven by improvements to our feed and Reels recommendations."
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