Your official guide to cozying up for fall
This article provides a lifestyle guide for the autumn season, offering tips on fashion, home decor, food, and beverages. It also touches on the marketing strategies companies use to drive engagement during the transition between seasons.
Why it matters
It illustrates how seasonal marketing trends influence consumer spending habits and lifestyle choices during the pre-holiday period.
James Andrews/Getty Images This post originally appeared in the BI Today newsletter. You can sign up for Business Insider's daily newsletter here . Your fall starter pack Business Insider has gotten into the colder-weather spirit as the leaves fall off the trees, pumpkins abound, and your work wardrobe suddenly needs to change. And many companies have too — from Starbucks to Amazon to Trader Joe's to Target. It's a smart business strategy as companies seem to have figured out how to increase sales during the traditional lull before the holiday season. "It gives you another twist around the calendar and a different season to be able to get people engaged," Ronald Hill, a professor of marketing at American University's Kogod School of Business, told Business Insider in 2024.
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