Your Favourite NIVEA Soft, Now in a Gel Format - Introducing NIVEA Soft Gel, a Serum-Infused Gel
NIVEA India has launched the NIVEA Soft Gel, a new hybrid moisturizer infused with serum, hyaluronic acid, and niacinamide. The product is designed to provide long-lasting hydration with a lightweight, non-sticky texture.
Why it matters
The launch reflects current consumer trends in the skincare industry favoring multi-functional, lightweight products that combine serum efficacy with moisturizing comfort.
Mumbai, Maharashtra, India – Business Wire India
NIVEA, India’s most trusted skincare brand*, expands its skincare innovation portfolio with the launch of the all-new NIVEA Soft Gel, a next-generation hybrid moisturiser designed to deliver intense hydration with a lightweight sensorial experience. Bridging the gap between skincare efficacy and everyday comfort, this breakthrough formula combines the freshness of a gel with the potency of a serum offering a new standard in hydration-led skincare.
This product features an advanced serum-infused gel technology, a key differentiator that elevates it beyond conventional moisturisers. The ultra-light, fast-absorbing formula penetrates up to 10 layers deep into the skin*, delivering up to 100 hours of hydration while maintaining a non-sticky, breathable finish. Designed for modern skincare users seeking high performance without heaviness, the formula leaves skin feeling instantly refreshed and visibly healthier.
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