Your Employees Are The Customers Of Change. Treat Them That Way
This article explores why organizational change programs frequently fail, attributing the issue to behavioral factors rather than strategy. It suggests that leaders should treat employees as 'customers of change' by fostering psychological ownership and involving them in the process early on.
Why it matters
Understanding the human element of corporate transformation is critical for leaders to improve the high failure rate of organizational change initiatives.
Careers Your Employees Are The Customers Of Change. Treat Them That Way By Rodger Dean Duncan ,
The article provides expert analysis on management theory without taking a political or ideological stance.
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