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Business Insider·2 min read·medium

Young South Korean investors are finding company in collective misery by sharing their losses on social media

Young South Korean investors are finding company in collective misery by sharing their losses on social media
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Young South Korean investors are using humor and social media to cope with significant financial losses in the stock market. Following a sharp decline in the KOSPI index, many are sharing memes and videos to find community in their shared economic struggle.

Why it matters

It illustrates how digital culture and social media platforms are being used as coping mechanisms for economic volatility among younger generations.

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Young South Korean investors are coping with their KOSPI losses by making funny videos on the internet. Augustin Pasquini / Hans Lucas via AFP From dancing videos to ramen jokes, young South Koreans are using humor to cope with Kospi losses. Some people have posted funny videos overlaid with what they say are screenshots of their portfolios. South Korea's benchmark Kospi has lost one-third of its value since hitting a record high in June. Young South Koreans are coping with the latest stock market rout with humor: making memes, cracking dark jokes, and posting screenshots of their battered portfolios online. After soaring earlier this year on AI optimism , the country's benchmark Kospi index has been rocked by sharp swings, leaving many retail investors in the red.

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