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Aju Press·3 min read·medium

Young consumers drive preorders for Samsung's latest foldable phones

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Park Jin-young
Young consumers drive preorders for Samsung's latest foldable phones
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Samsung's latest foldable smartphones, including the Galaxy Z Fold8 and Flip8, are seeing strong preorder numbers driven largely by consumers in their teens and 30s. The company attributes this success to improved storage options, better iOS compatibility, and attractive subscription-based financing plans.

Why it matters

This trend highlights shifting consumer preferences in the mobile market, where younger demographics prioritize high-capacity storage and flexible hardware designs.

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Young consumers drive preorders for Samsung's latest foldable phones | Aju Press

Young consumers drive preorders for Samsung's latest foldable phones

Posted : July 31, 2026, 09:39 Updated : July 31, 2026, 13:41

SEOUL, July 31 (AJP) - Young consumers are leading preorders for Samsung Electronics' newest foldable phones. The electronics giant said Friday that with three days left in the preorder period for its Galaxy Z Fold8 Ultra, Fold8, and Flip8 which started earlier this week, about half of all preorders were placed by customers in their teens and 30s.

The most popular model among them was the Fold8, which Samsung attributed to its passport-like portability when folded and tablet-sized screen when unfolded, appealing to users who enjoy short-form videos, webtoons, and games.

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