‘You fall back in love and trust them again’: How Swans are winning back their fans
A long-time Sydney Swans fan, Sally Edmiston, initially considered canceling her membership after five players were suspended following an alleged sexual assault investigation. However, watching the team play with renewed passion helped her regain her trust and love for the club, highlighting the enduring loyalty of fans.
Why it matters
This article illustrates the complex and often emotional relationship between sports fans and their teams, demonstrating how fan loyalty can be tested by off-field scandals but also rekindled by on-field performance and a sense of community.
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Share A A A This time last month, Sally Edmiston could not have imagined she’d been spending Thursday morning in the third week of September at the SCG, attending the Swans’ open training session the day before a preliminary final. Instead, the 57-year-old was considering cancelling her membership.
The Swans are in Edmiston’s blood. Three generations of her family have supported the club, going back to its days as South Melbourne, and she says she was taken to her first games as a baby in her pram.
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