You can already buy the unreleased Galaxy Z Fold 8 Ultra, provided you have $13,000
Luxury brand Caviar has released a limited-edition, $13,000 version of the unreleased Samsung Galaxy Z Fold 8 Ultra. The device features 24-karat gold accents and a hand-painted portrait of Lionel Messi.
Why it matters
It highlights the niche market for ultra-luxury, customized consumer electronics and the trend of pre-emptive branding before official product launches.
Samsung hasn't even unveiled the Galaxy Z Fold 8 Ultra yet, but one company is already selling a $13,000 version wrapped in football history.
The article reports on a commercial product release without taking a stance on the value or necessity of the item.
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