YOLO, JOMO but not FOMO: The trends inspiring traveller choices
A new survey indicates that experienced travelers are shifting away from 'FOMO' (fear of missing out) travel toward 'YOLO' (you only live once) and 'JOMO' (joy of missing out) experiences. Travelers are increasingly prioritizing unique, personal experiences over crowded tourist hotspots and screen-inspired destinations.
Why it matters
This shift in consumer behavior is forcing the travel industry to rethink how they market destinations and plan itineraries for a more mature, experience-focused demographic.
Experienced travellers are prioritising bucket list experiences, quieter destinations and slow itineraries, a new survey has revealed.According to the latest Global Rescue Traveller Sentiment and Safety Survey, 68% of travellers say they are more interested in once-in-a-lifetime experiences than they were a year ago.Only 29% of those surveyed reported no change in their desire for “YOLO” (you only live once) travel, with 3% saying they are less interested (we do not want to be friends with these people).On the flip side, plenty of folks are embracing “JOMO”, aka the joy of missing out, with 66% of those polled saying they are more interested in escaping crowded tourist destinations compared to a year ago.The interest in “FOMO” (fear of missing out) itineraries, where you pack your trip from day to night with activities, is on…
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